Evaluate whether or not the internet and/or social media are effective democratic tools (keeping in mind the digital divide, social movements, government control, smartphones, telecommunications infrastructure, audience, feedback, etc).
A critical measure of the efficacy of the advertising revenue model is the _. A. interest index B. conversion rate C. mobility measure D. power user metric E. response portfolio
Microsoft’s use of its MVP (Most Valuable Professional) program is a classic example of social media-based _. A. outbound logistics B. sales and marketing C. human resources D. customer support E. inbound logistics
Which of the following examples of user-generated content does NOT need to be deleted from a company’s social media site? A. Obscene language B. Postings regarding conspiracy theories C. Outbursts about topics not related to the site D. Graphic photographs E. Negative comments about an experience with the company
Which of the following is NOT a way organizations develop an effective SMIS? A. Define goals. B. Identify target audience. C. Define value. D. Identify success metrics. E. Use what other companies are using. Some measures used by organizations to track the success of their use of social media are useless in terms of meaningful measurement.
These measures are known as _. A. target metrics B. vanity metrics C. bounce metrics D. key performance metrics E. user response metrics
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