It is beneficial to conduct qualitative research because it allows for a more in-depth understanding of the situation and how people interact within that environment. Because qualitative studies often involve collecting data from natural settings (i.e., not laboratory controlled), they are more likely to capture the “real world” dynamics of a situation than quantitative methods can. Qualitative studies are heavily reliant on interviews and participant observation as data collection techniques. This allows researchers to be more flexible in the questions that they pose and what conclusions they draw.
In comparison to their quantitative counterparts—which are designed to answer causal questions about which variables may be related to one another—qualitative studies lack this same level of precision when it comes to drawing conclusions about cause-and-effect relationships between variables. Qualitative research can provide more in-depth understanding of complicated issues, which would be impossible to explore using the traditional survey methods used by many quantitative studies. For these reasons I find qualitative research articles easier to understand than others due their descriptive accounts & natural setting collections techniques used for compiling evidence & results section along with analysis making them easy for comprehension