What’s the product? How is it designed (and used) differently in the global market? Compare at least two national markets.

Choose a good example of product adaptation on the global market

My product will be a mobile application designed to help health care providers track and manage patients’ records. Apps are designed differently for different countries depending on local needs.

The app, when launched in the US, focuses on the HIPAA regulation, which demands secure transmission and storage of medical information. The user interface has been designed to be easy-to-use, and advanced analytics have also been added in order to optimize healthcare provider’s practice. In India, privacy is more important so encryption and ensuring that all information about patients remains secure are emphasized.

Scalability is becoming more important in China as many healthcare providers must manage massive volumes of patient information efficiently. This app is equipped with cloud computing features that allow it to process much bigger datasets than any other version available anywhere else in the world. AI-powered algorithms were also integrated into the design of the app, making it possible to get useful insights from individual cases that are handled repeatedly.