What value would James estimate for this firm?  What value would Bret assign to the Medtrans stock?

James is likely to use the traditional discounted cash-flow method, which considers the current value of future cashflows. To calculate the estimated value of Medtrans, he would make assumptions regarding revenue growth, cost increases, and any other relevant factors. James will also consider any premiums or discounts that are applicable due to the market and/or perceived risk associated with Medtrans.

Bret’s valuation of the Medtrans stock will be largely determined by his perception of the company’s prospects and its potential performance over time. It could include quantitative measurements such as the Price-Earnings Ratio or qualitative measures like management performance or industry trends. Bret could also use technical tools like trendlines or moving averages in order to determine the current sentiment surrounding the stock. Ultimately, Bret’s opinion on what constitutes an appropriate fair market price for Medtrans shares will be guided by these various inputs and his own subjective opinion about their relative merits.