To capture the right portion of this market, I must conduct a thorough sales forecasting and demand analysis. Forecasting sales involves making predictions based on previous performance and market trends. It can be achieved by a variety of methods, including analyzing data from the industry; analyzing customer behaviour; assessing pricing strategies for competitors; and performing online sentiment analysis.
After I’ve gathered enough data, I will need to do a demand study, which includes factors like the current supply, substitute products, and consumer preferences. In order to determine what percentage of your target market will likely purchase or use my service, you need to make an estimate. This will help identify opportunities and threats in the marketplace that might impact my chance of success.
These two processes will allow me to determine the exact market share I can capture for my service or product. Further, understanding both the supply and demand dynamic can inform important decisions related to marketing strategies, pricing strategy and much more.