In deciding which alternative to choose, it is important to take into account a number of qualitative factors. These include the following: deadlines and timeframes, i.e. what option will be more efficient?The cost of each alternative (including the upfront investment), the risks involved with each one (including the reputational risk), the organizational values and priority, the sustainability over time, any competitive advantages that can be gained from choosing the selected option, or the potential benefits from the choice will depend on the market, industry, and context. Also, it’s important to look at how each option fits with strategy documents and goals. When making a final decision, these are all factors that should be considered.