What additional data would you want, in order to complete your analysis of customer profitability before any marketing?

In order complete my analysis of customer profitability before any marketing I would need additional data such as the customer’s purchase history, lifetime value of each customer and average purchase size. This information will help me gain a better understanding of how much revenue they are generating for us since it will allow me calculate their overall contribution towards organization’s bottom line. In order to obtain a comprehensive view, it is also important to consider other metrics. For example, repeat purchase rates and sales conversion rates.

The past performance can be used to determine trends and key factors that should be considered when formulating strategies for the future. Understanding things such as which products or services perform better during specific times of the year, can give us important insight into consumer behavior and allow us to make more efficient decisions.

This information allows us to accurately calculate the return on investment from marketing activities. It also helps prevent unnecessary money being spent due to poor targeting.