These sites are a great way for candidates to respond quickly to news articles or current issues. They can share their opinions and views with thousands of voters at once. They can also be used to raise money by creating donation pages and a live stream event.
Social media can also be used as a tool for market research, identifying key issues or topics that require greater attention by certain regions and demographics. Finally, promoting positive messages & highlighting one’s achievements is much easier on these platforms due to the ability to tailor content towards specific audiences thereby giving campaigns an edge when it comes time for voting.
In conclusion, contemporary presidential campaigns have found great success in utilizing social media networks both during election cycles & beyond due its highly cost effective nature whilst also providing significant reach across large numbers of individuals globally.