4 discussion questions | Nursing homework help
Discussion Question No. 1
You can create a successful ad by following these six simple steps:
- Defining the audience is the first step to developing an advertising campaign. It is important to research the demographics, geographical characteristics, psychographic and behavioral traits of your target audience.
- Setting campaign objectives is the second step. These objectives should be specific, measurable, realistic, time bound, relevant, and achievable. The objectives set should align with the marketing and business strategies of your organization.
- Develop key message: The next step is to create key messages for the audience. The key messages that you develop should focus on the USPs or unique selling propositions of your product.
- Choosing the communication channel: This is the fourth step. You need to choose the communication channels that will reach your audience. It includes both traditional advertising channels such as print, TV, radio and outdoor, as well digital channels including social media, emails, and search engines marketing.
- Create the ad: In the fifth stage, you will create your ad. This can include copy, images or video. Content should align with key messages, and be designed to capture the audience’s attention.
- Final step: Measure the success of your campaign, and adjust it accordingly. Tracking key performance metrics (KPIs), such as engagement rates and conversion rates and adjusting the campaign accordingly, is essential.
Discussion question 2
To increase response, the process for developing an advertisement and physician referral directory could have been enhanced in several different ways. Below are some examples.
- Research the market: Prior to developing the material, the taskforce could have carried out market research so as to better understand what the needs and desires of primary care physicians are in the area. It would have given valuable insight into the best way to communicate with target audiences.
- Include more stakeholders. The taskforce could have involved primary care physicians in the development of the materials to make sure that they were useful and relevant.
- It is important to test and improve the materials. Before distributing the materials more widely, the task force may have had a chance to do so with a smaller group of doctors. The task force could have gotten valuable feedback from a small group of primary care physicians before distributing the materials more widely.
- Hire a copywriter who has experience with healthcare marketing: Although the cardiologist that chaired this committee had an excellent command of English, it would have been better to hire a copywriter professional to create the material. The message would be clear and compelling.
Discussion Question 3.
Major components of the communication model include:
- Sender: A sender is a person or an organization that initiates a communication.
- Messages: A message is an informational piece of text that the sender is delivering.
- Encoding: This is the conversion of the message in a way that it can be sent.
- It is a medium that transmits the messages, like TV, radio or print.
- Decoding means interpreting a message.
- Receiver: Receiver is the name of the individual or organisation that received the communication.
- Feedback: The response the receiver sends to the sender can either be verbal, or non-verbal.
Discussion question 4
As a way to have more control of the message regarding the downsizing the hospital administrator might have taken a few steps. These are just a few examples.
- Prepare key messages: In advance, the administrator should have prepared messages that highlighted the reasons behind the downsizing as well as the measures being taken to protect patient care.