Is Apple a successful company? Justify your answer (compare Apple’s financial performance with its main competitors). 

Apple, yes, is a highly successful company. You can see this by looking at their performance in the financial sector over time. They have always outperformed their rivals. For example, in 2019 Apple reported an annual revenue of $261 billion while its closest competitor—Microsoft—only had a revenue of $125 billion; this demonstrates how Apple’s products/services have been able capture larger marketshare compared to other tech giants.

Apple is also able to maintain a competitive pricing strategy (e.g. iPhones) by taking advantage of scale economies. Apple currently has more than 200 billion dollars in cash, which indicates that it is well-positioned to face whatever the future brings.

Overall, these metrics demonstrate why Apple can considered one of most successful companies not just technology industry but also within business world as whole—showing potential investors why investing their money would beneficial both short term and long term.