Communication is key when working with project stakeholders on different levels. Communication can be divided into three different levels: upstream communication, lateral communication, and downstream communications. Communication at higher levels of the organization is called upstream, while communication at lower levels involves lateral communication. Communication with people at lower levels in an organization is called downstream communication.
It is important to ensure that communication is effective by considering the five rights: right information, right person, right format, right time and right channel.
It is important, for example, to communicate with someone higher up, like the project sponsor. The information should be presented in an organized and concise manner. It is possible that the project sponsor does not have enough time to go through lengthy reports and documents. It is therefore important that you present the key information to them in an easy-to-understand format and one which is relevant to their needs.
It is crucial to make sure that you are communicating directly with the person who is meant to receive the message. This could be a teammate or colleague. If a member of a project team is in charge of a particular task, for example, you should communicate directly with them rather than send a message out to the whole team.
In order to communicate effectively with others, whether a subordinate or a member of a team, you must use the appropriate format. To complete a job effectively, a member of a team may require specific instructions.
Communication is key to the overall success of a project. The five rights of communicating and customizing messages for each stakeholder can help project managers ensure information is communicated efficiently.