Second, expanding services that are offered by an organisation may present obstacles in the form of legal regulations or restrictions which need to be adhered to before new products and services can be made available. In addition, the expansion of services could increase demand on current staff who may lack experience or capacity to offer quality services.
Finally, increasing customer satisfaction is always challenging as there are often many factors outside of an organization’s control – such as individual experiences or preferences – that can influence how customers rate their overall experience with a given product or service. As a result, it is hard to determine how changes implemented by an organisation will influence customer satisfaction. However, ongoing monitoring and evaluating processes can help track progress in achieving the goals.