Discovering which market segments Nissan is targeting with its cube
Nissan’s vehicle and advertising appear to target young consumers who are affluent. The segment likely consists of tech-savvy individuals, who enjoy adventure and are attracted to high quality designs. For instance, the car features a sleek exterior which emphasizes its modern aesthetic—attracting those who like stylish cars that fit their lifestyle. Additionally, the ad mentions various technological features such as “Intelligent Mobility” or a “360-degree AroundView Monitor” which suggests Nissan is attempting to appeal to those who desire cutting edge technology in their vehicles.
Furthermore, the promotional video shows shots of people engaging in outdoor activities such as surfing/skiing; this could indicate that they’re trying to reach out those enjoy active lifestyles so they can take advantage all functions offered by model. When showcasing the different interior components (e.g.), there’s a focus on convenience and comfort. Nissan may be targeting those who want luxury but without compromising practicality.
Nissan’s marketing campaign for its new model appears to be centered around four key characteristics. Whether this resonates well with buyers is yet to be seen, but the information provided provides a solid basis on which you can make informed choices about your purchase.