The media, including television, movies, and social media, have a significant influence on the public’s perception of nursing. The media, on the one hand can portray nurses in a positive light as caring, skilled and important members of the health care team. The media, however, can portray nurses in a negative light as being subservient to doctors and lacking skills.
Media portrayals that are negative of nurses can lead to serious problems. They can perpetuate stereotypes that may influence healthcare professionals’ attitudes towards nurses, limiting their autonomy and decision-making capabilities. Negative portrayals of nurses can also discourage nursing students.
To counter the media’s negative portrayal, it may be possible to make nurses more visible in other areas. In public service announcements or social media campaigns and outreach programs, nurses can appear. Nurses can also participate in health education programs, health fairs and school health programs to increase awareness about the scope and role of nursing.
It is also important to recognize the evolving healthcare system, and how nurses have evolved to address these challenges. The public must be informed about the nursing profession’s critical role in healthcare delivery, especially as the healthcare system transitions to a more patient-centered, preventative care model.
In conclusion, the media can have both positive and negative influences on the public’s image of nursing. By increasing the visibility of nurses in other arenas and educating the public on the changing healthcare system, nurses can improve the public’s perception of their profession and ultimately better serve their patients.