The advertisement aims to influence my opinion of the product through its benefits and key features. The advertisement does so by using visuals of positive images showing people who are using the products, along with persuasive language which encourages me take action. It also includes testimonials from customers, which are particularly powerful in changing my mind. I’m more inclined to trust what other people have said than just marketing material.
In order to increase the urgency of a decision, advertisements also use scarcity techniques such as promotions or limited-time deals. They add an exciting element that can encourage me further into purchasing the product. It also uses phrases or words that are meant to evoke emotions, such as pride, hope and satisfaction, which reinforces the message of why I should buy this product.
The overall message of this type is to persuade me that my life will be improved if I own the advertised item. I’m assured of something better by taking advantage and acting immediately.