Research firms offer many advantages, including access to professionals with extensive experience who understand the market and current trends. They also have access to large databases that contain detailed information which is difficult to get internally. The research firms can also provide a unbiased perspective on certain issues, which is helpful for decision-makers to gain a better understanding of complex problems. Additionally, they offer specialized services such as market analysis and competitive intelligence which may not be available through a company’s internal resources.
If a company is confident in its own knowledge and abilities, it may decide to use their team rather than one of these companies. A company may decide to not use external help if it has experience with market research, customer data analysis or other similar tasks. Outsourcing can save money when working on complex projects, or if budgets are limited.