Business & Finance homework help| Business & Finance homework help
Facebook identified a market gap whereby people were trying to communicate with one another but couldn’t do it easily. Facebook’s app was developed as a way to solve this problem. Lean Canvas is used to define the problem. It also helps identify solutions. They gathered feedback through customer interviews and survey responses on the way users connected with their friends and families online, which features they wanted to improve, and any pain points that they experienced while using social networks. These data were used to inform design decisions, such as what features should be added and which should be removed or enhanced. In addition, A/B tests were used to make sure that the user’s experience was optimized in terms of engagement and retention prior to launching the publicly available product. Finally, an effective marketing strategy was implemented to ensure that people knew about the new app, leading to rapid growth in adoption of Facebook’s platform across multiple markets around the world.