Management should also evaluate all risks that come with the implementation of such a strategy. These could include instabilities on specific markets and fluctuations in currency exchange rates, which could have an impact on revenue streams. They must also evaluate any benefits that may be derived by going global, such as an increase in sales or greater economies-of-scale on production costs.
These measures will ultimately help to provide concrete evidence for the upper management in deciding what direction their business should go while still maintaining sustainability and profitability over time. By taking all these measures into account a comprehensive overview can be gained which helps to inform decisions about future strategies and plans thus allowing companies to stay ahead of the competition in today’s ever-changing world.