The strategy I’m referring to is important for the success of a company in the long term. They gain a competitive edge when they can offer excellent value and customer service. It can also help to build customer loyalty and attract new clients who are drawn by cheaper alternatives. Cost leadership also allows businesses to increase profits because they can have a wider customer base willing to buy their products and services, without having to sacrifice too much profit margin.
In general, I believe that this corporation made a wise decision by choosing cost leadership to be their business strategy. It allows them to remain competitive on a market in constant flux while providing great customer service and value. It can also open the door to new opportunities in terms of expanding into other markets.