The creation of value can also affect the demand for a product. This is usually done by features, such as better quality or design. Consumers then perceive that certain items are worth more than others. Additionally promotions or discounts can also increase interest in particular products – especially when these are tailored towards specific demographics such as students or pensioners who may otherwise struggle with costs associated with a desired item.
In conclusion it appears that there are numerous benefits associated with differentiating one’s offerings – this not only helps organisations stand out from competitors but also enables them to target niche markets while offering greater value for money than other brands. Product differentiation can be a great way to increase demand for a company’s products and, ultimately, profits.