Discuss the 5 P’s of healthcare marketing to each healthcare organization.

Introduce yourself

Marketing is a key component of the success and growth of healthcare organizations. Marketing strategies are crucial to the success of healthcare companies. Therefore, it’s important to determine their potential marketing before you launch any marketing campaigns. The marketing potential of Mayo Clinic and Johns Hopkins Hospital is examined in this paper. The paper discusses the 5 P’s of healthcare marketing, their impact on the marketing potential of each organization, and an assessment or evaluation strategy to predict the organization with the most promising marketing potential.

Healthcare Organizations Overview

Mayo Clinic, a non-profit medical center located in Rochester Minnesota. The clinic is well-known for providing specialized services in medicine and conducting research. Cleveland Clinic, a nonprofit academic center in Cleveland Ohio is an academic medical centre. The hospital is highly rated and offers medical research as well as services. Johns Hopkins Hospital in Baltimore is an educational hospital. Johns Hopkins Hospital is known for its teaching, medical research and specialized services.

5 P’s of Healthcare Marketing

Product is used to refer to services, treatments, and procedures in the healthcare industry. Mayo Clinic provides medical research and specialized care in a variety of medical fields such as cardiology, pediatrics, cancer and more. Cleveland Clinic has medical services for heart, vascular and digestive health as well as neurological care. Johns Hopkins Hospital specializes in medical care for cancer, neurology and orthopedics.

The price of medical services is the term used in healthcare marketing. Mayo Clinic has affordable services that are covered by insurance. Cleveland Clinic offers medical services for a reasonable price. Patients can pay with insurance or in cash. Johns Hopkins Hospital charges a premium for medical services, although patients may choose to pay via insurance or cash.

Place: The place in healthcare marketing refers to where the services are delivered. Mayo Clinic is located in multiple states and provides telemedicine. Cleveland Clinic operates multiple clinics in the United States as well as international sites. Johns Hopkins Hospital in Baltimore offers telemedicine and has a location there.

Promoting medical services is a form of marketing in healthcare. Mayo Clinic advertises their medical services on social media and in print. Cleveland Clinic advertises their medical services in newspapers, magazines and on the internet. Johns Hopkins Hospital advertises in magazines, newspapers and on the internet to promote its medical services.

Personnel: People are the medical staff that provide services in healthcare marketing. Mayo Clinic is staffed by medical professionals including nurses, doctors and researchers. Cleveland Clinic is home to a group of doctors, researchers, and nurses. Johns Hopkins Hospital employs a group of doctors, nurses, researchers and others in the medical field.

Impact of the 5 P’s on Marketing Potential

The 5 P’s of healthcare marketing have a significant impact on the marketing potential of healthcare organizations. In healthcare marketing, the product is crucial because patients are expecting high-quality services. Price of medical service is important because it affects affordability. Location of the medical service is important because it affects access to services. Promotion of medical service is important because it affects how many potential patients can access medical services. They determine the level of quality medical care.

Assess or Evaluate Strategy

A Net Promoter score (NPS) is an assessment strategy or evaluation method to identify the company with the highest marketing potential. NPS is a customer loyalty metric that measures the willingness of customers to recommend a company’s products or services to others. A score of above zero is good. The NPS ranges between -100 and 100. NPS is calculated by subtracting detractors from percentage.