Discuss major ethical issues in online sales and marketing.

The ethical implications of online sales and marketing are numerous, especially in terms of data privacy and protection for consumers. Companies must, for example, ensure that the information they collect about their customers is stored securely to avoid unauthorized access by third parties. Furthermore, marketers should strive to be transparent with consumers about what data is being collected and how it will be used – such as for targeted advertising purposes – so they are aware of their rights and can make informed choices.

Businesses must also avoid misleading or false advertisements that may mislead buyers to buy products/services on the basis of untrue statements. This includes refraining from using tactics such as clickbait headlines or unsubstantiated promises as these can lead to disappointment among customers – resulting in lost trust and revenue alike! Finally, businesses must remember that online content has the potential to reach a much wider audience than traditional media platforms – thus making it even more important for them adhere to certain ethics when engaging in digital communications.

By adhering the advertising guidelines and following best practices for data protection/usage, businesses can minimize their risks of adverse consequences, while enhancing customer relations through an honest approach.