Develop a customer profile for your store’s target market addressing the age, income, and lifestyle of your target customers.

My store’s target market is women aged 30-45 who are looking for high quality, fashionable clothing at affordable prices. The average income for our customers is $50,000 to $75,000 per year. Our clients are active people who work full-time during the working week, but also enjoy weekend sports and yoga. They are often found perusing fashion blogs and magazines to get ideas for their wardrobe. When shopping, these individuals prefer comfort to trends but want to appear stylish. They appreciate high-quality items that transition well from day to the night without losing shape or colour. Finaly, the target market values both price and high quality in their clothing purchases.