Describe two examples of formative evaluation for health programs that you might use in your marketing plan.

Week 8 Assignment| Nursing homework help

In order to improve existing marketing strategies, formative evaluations can help assess the success of a health program. Focus groups and surveys are examples of two formative methods for evaluating health programs.

A survey is a great way to evaluate the effectiveness of a marketing program. It allows you to collect data directly from your participants or stakeholders about topics like outcomes, satisfaction and overall impressions. For example, surveying allows for the collection of quantitative data which is useful to make decisions regarding future marketing campaigns.

Focus groups allow for a deeper understanding of what drives people to take part in certain programs by encouraging an open dialog between the facilitators and participants. The use of this type of approach can give valuable insights into topics like perceptions about perceived benefits and expected results that may not be captured by survey responses. This information can also then be used to develop updated plans for campaigns or initiatives.