Week 8 assignment – developing a public relations plan, part 2 | BUS300 | Strayer University
Government relations tactics are a great way to achieve goals as part of any public relations campaign. Engaging and influencing governments is one of the tactics used to promote desired policy or change public opinion. The tactics can include media outreach, lobbying, grassroots campaigning, or attending meetings with politicians and other stakeholders. By educating and interacting with lawmakers on important issues for the organization, we can build stronger relationships and have more fruitful conversations about change. Engaging local grassroots groups is another effective way to amplify our message. These groups can provide critical support when it comes to building the public’s sentiment on particular issues. Media outreach is the creation of press material such as interviews or press releases that help to frame our narrative and make it more resonate with a larger audience. Making political contributions or meeting with government officials can provide access to how decisions are taken within the system, which is helpful in creating alliances and achieving positive results. We hope that by using these strategies, we can achieve our goal of promoting policies which serve all parties involved and have a positive impact on the society at large.