The concept of social psychology’s perception was very intriguing to me after reading the chapters 7 and 8. The idea that individuals’ perception can be influenced by external factors, such as their previous experience, expectations, and context, highlights the complexity of human behavior. It is intriguing to think about how our perception of reality can be different from someone else’s, and how this can affect our behavior and decision-making. The discussion of attitudes and persuasion, in Chapter 8, was also informative and pertinent. These concepts are used often in advertising and marketing to influence consumers’ behavior.