It was originally offered at $1 million but, after reviewing its financials, the market value has risen to $2 million. It is possible that this business has a higher value than was originally offered, and can provide an investor with higher long-term returns. If you look at the difference, it could be because some of the items that were included made the business seem more valuable than what was actually offered.
A number of factors, such as the changing market situation or changes in customer demand, may also have contributed to its value increasing beyond what was expected. If sales are increasing, this may indicate an increase in profits. This makes it attractive to potential investors. Ultimately, understanding how different variables can affect a company’s perceived monetary value is essential for those considering investing in businesses since these insights can help them make better decisions down the line.