Compare and contrast three different qualitative research methodologies.

In qualitative research, data is collected using non-numerical methods to get a deeper understanding of a subject. There are three major differences to note when comparing the two approaches: the information that is collected, the degree of organization involved and the purpose of the project.

The first approach is ethnography which involves observing people in their natural settings and documenting their behaviors/interactions; this methodology allows researchers to gain direct insight into how individuals think and act within certain contexts which can then be used towards improving products or services. Second, phenomenology is used to understand subjective experiences. This involves interviewing participants in order for them to share their feelings or perceptions about different topics.

Finally, case studies are an interesting approach because they provide a more comprehensive look at a phenomenon by using multiple sources such as interviews/observations along with existing research. While all three methods offer unique perspectives – ethnography generally provides more objective data while phenomenology tends to result in more subjective interpretations and case studies often combine both elements together when looking at larger issues. Therefore, depending on what kind of information is needed – any one of these qualitative research options could be beneficial for uncovering valuable insights.