Business essay | human relation and business
Tesla is competing within the market place by leveraging their technological innovations, marketing strategies, and customer service to differentiate themselves from their competitors. In terms of technology, Tesla has developed new features such as Autopilot for its electric vehicles that allow drivers to experience semi-autonomous driving. Additionally, Tesla’s battery technology provides a greater range than other electric cars on the market which allows users to drive further without having to recharge often.
In terms of marketing strategy, Tesla has used word-of-mouth advertising campaigns and online presence through social media platforms like YouTube and Twitter in order to reach more potential customers. Furthermore, they have also employed aggressive pricing tactics in order to draw buyers away from traditional gas-powered vehicles.
Finally, Tesla offers excellent customer service with quick response times and an emphasis on efficiency rather than profitability when addressing issues faced by customers. This level of care offered by Tesla helps build trust with their clients which can create a loyal customer base that will continue returning despite facing competition from other companies in the future.