Analyze qualitative and quantitative methods of research. Develop data collection plans for action research in organizations.  

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Qualitative research is a method of inquiry used to gain an in-depth understanding of people’s behaviors, beliefs, feelings and attitudes. The data is collected through interviews, focus groups and observational methods like field notes. Qualitative data can be used to interpret meanings and patterns, as well as relationships between variables.

The quantitative research method is a structured approach that uses numerical measurements as a basis for analyzing collected data. The data collected using this method is usually obtained through surveys or questionnaires, and then analyzed statistically to find correlations.

Quantitative and qualitative components should both be included in a plan to collect data for organizations’ action research. Qualitative methods will help the researcher acquire an understanding of what group dynamics exist within the organization, how people feel about the organization’s policies and processes, etc., while quantitative methods will provide concrete measures about employee engagement or work performance (such as productivity level or customer satisfaction). Researchers should consider using mixed methods when gathering data from stakeholders in the organization so both perspectives can be taken into consideration when analyzing outcomes. Triangulation is another technique that may prove useful for the researcher, depending on their goals.