1 Facebook post directed at patients providing an overview of the benefits of using the app. 

Use this post on Facebook to spread the word about an app providing support and resources for HIV/AIDS sufferers. This could be information about how an app connects patients to medical professionals, tracks health data, provides educational content and helps users find support. This information would be a good opportunity to stress the importance of consulting a healthcare professional or doctor when necessary.

A patient talks about his or her experience with the app.
Instagram stories should include a HIV/AIDS-positive person who shares their experience using the app. The video should focus on how they have benefited from using the app’s features such as connecting to other users for support or being able to access reliable health information quickly and easily. By highlighting a real user’s positive experience with the app, it will give potential users an understanding of what they can expect when using it themselves.

Three Twitter ads targeting health care providers explaining the importance of suggesting this application to HIV/AIDS patients who need treatment options or other types of care.
It should give reasons for healthcare professionals to suggest this app to patients living with HIV/AIDS. The ad could say that better communication between healthcare providers and their patients allows for more customized advice or treatment plans based on the individual’s needs. Further, the article could highlight how accurate information is available quickly and can be used to save both time and money for patients as well as doctors by reducing appointment times for questions regarding HIV/AIDS treatments or lifestyle modification.