Benchmark – Marketing Plan Analysis: Marketing Strategies, Objectives, and Tactics
Company Name: ____________________________________
Directions: Conduct the necessary research on the company you have selected from the IBIS World website. Review the US Industry (NAICS) tab for your selected company. Provide a brief (250-word) overview of the current industry environment in the textbox provided.
Directions: Locate three to five additional resources including the company’s website that will provide information related to the company vision, mission, and marketing strategies, objectives and tactics. You will use this information to tell the brand story. As part of your research you will also complete the SWOT analysis below.
Brand Story: In 250 words, provide a thorough description of the company and brand. Reference and cite your research sources within the summary. Be sure to include the brand’s history, when and why the brand was created, marketing performance, and market share.
Company Vision:
Company Mission:
Company Marketing Objectives: In 100 words, explain the marketing objectives the company must have to meet the mission and vision.
Company Marketing Strategies and Tactics: In 250 words, develop the recommended marketing objectives, strategies, and tactics that should be implemented to support the organization’s mission and vision statements. Be sure you explain why these objectives, strategies and tactics align with the organization’s mission and vision statements. Cite and reference your research sources within the summary.
SWOT Analysis
Directions: Using the data and information from your research, complete a SWOT analysis for the company. After completing the three to five bullet points in each of the four quadrants, write 100 words in the Analysis Summary of the trends identified from the SWOT analysis. Reference and cite the topic Resources for details on conducting SWOT analysis.
| Internal Factors | |
| Strengths | Weaknesses |
| ·
· · |
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· · |
| External Factors | |
| Opportunities | Threats |
| ·
· · |
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· · |
| Analysis Summary | |
References: Provide APA-formatted references for all resources you have cited.
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