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PSY 322 Week 2 Individual Assignment Marketing Communication Memo NEW
We have a new Week 2 individual Assignment but with different description/Intruction, which can be found here on this link
PSY322 Week 2 Individual Assignment Marketing Communication Memo
Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies:
- A nonprofit organization that teaches Tai Chi for health and balance and stress reduction
- A pet store that offers organic, healthy food and environmentally friendly toys and beds
- A music store that wants to expand beyond guitars and drums to other instruments and sheet music.
The memo must include the following:
- Two different strategies based on two different demographics, such as differences in age, race, income or location
- Two different strategies based on two different psychographics, such as differences in personalities, buying motives or beliefs.
You must be specific: For example, you could describe marketing strategies for seniors vs. teenagers for the same product or for risk-takers vs. nurturers for another product.
This must be formatted like a business memo. If you hand in an academic research paper, I won’t grade it.
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