1. How would you characterize the competitive strategy of Amazon? What are the key customer needs that Amazon aims to fill?
2. Where would you place the demand faced by Amazon on the implied demand uncertainty spectrum? Why?
3. What level of responsiveness would be most appropriate for Amazon’s supply chain? What should the supply chain be able to do particularly well?
4. How can Amazon expand the scope of strategic fit across its supply chain?
The optimal bid for an individual participating in a first-price, sealed-bid auction with independent private values is to bid:
A. more than the individual’s valuation of the item.
B. less than the individual’s valuation of the item.
C. exactly the individual’s valuation of the item.
D. There is not an optimal bid strategy for all individuals when independent private values exist.
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