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Individual Global Market Research Case Study Analysis
Read Case 3-2, “Sperry/MacLennan Architects and Planners,” located at the end of Chapter 3 in the text, Marketing Research, by Aaker, Kumar, and Day. Prepare a 1050 to 1400 word case study analysis of the case. Be sure to address the following in your analysis:
Describe the situation discussed in the case.
Identify the key issues for the organization in your selected case.
Discuss possible ways in which the organization can address these issues.
Based on your analysis of the case, explain the value of market research in the global community.
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